•FIFTY% 的核心思想 - Philosophy Lets dress up in chic style of youth. Making the vogue which easy to obtain.
穿出年輕的獨特風格，打造垂手可得的時尚
•FIFTY% 的基因 - Catalyst Always stick to the fashion.
緊盯流行、堅持時髦
•FIFTY% 的個性 - Personality Have fun making my own costumes.
玩出專屬於自己的穿搭
•FIFTY% 的聯想 - Associations Whats hot，Modern mode，Design in style，Approachable
流行正夯，摩登式樣，設計有型，垂手可得
•FIFTY% 的願景 - Vision The campaign to spread the vogue of youth could make fans more self-confidence and charming.
新年輕時尚運動，加添自信、加深魅力、加倍 Charming！
•FIFTY% 的使命 - Mission All the fashion worldwide and fire up original DNA overall, FIFTY% set the fashion for the generation and keep driving the vogue of Taiwan.
同步國際流行脈動、全面原創DNA啟動樹立年輕世代新風尚，台灣時裳風潮由FIFTY%趨動
•Promise 品牌承諾
革新輕齡時裳體驗，打造流行服飾殿堂 / 塑造個人清新風格，嶄露華人注目風采